This award seeks to honor the achievement of CSHEMA member institutions (community colleges, comprehensive and doctoral institutions, research universities and small institutions) in the areas of marketing and communication. There are three categories: Single Media, Campaign, and Comprehensive EHS Marketing and Communications Program.

An award will be presented within each category for a maximum of three winners. Institutions can only make one entry per category.

Categories of Awards

Single Media Award

Submissions for this category should be single pieces of media created and used by an institution for an intended purpose. These pieces are generally considered stand-alone items. Examples include an issue of a newsletter, printed advertisement, poster, signage, video, brochure, mailer, webpage, T-shirt, promotional item, and more

Submissions for this award should include: 

  • Copy of the single media 
  • Summary of the media’s intended purpose (no more than one double-spaced page using a minimum font size of 12 point)
Campaign Award

This award is given for excellence in marketing and communication for a comprehensive campaign of a health and/or safety message(s). Campaigns generally include multiple actions and pieces of media used over a defined period of time for a specific purpose.

Attributes of a Campaign:

  • Identifies one or more target audiences 
  • Identifies audience attitudes about the health or safety issue 
  • Identifies the desired behavior change/modification/reinforcement of the audience 
  • Utilizes more than one media/medium
  • Occurs over a time period

Strategy, measures of success, integration of media and mediums, creativity, and design excellence will also be considered as important attributes in determining the excellence of the campaign. 

Submissions for this award should include: 

  • Copies of media used
  • Summary of the campaign’s intended purpose and how the campaign meets the attributes described above (no more than one double-spaced page using a minimum font size of 12 points)
Comprehensive EHS Marketing and Communications Program

This highest award recognizes excellence in a comprehensive program of marketing and communications. This award includes the defined, planned, and ongoing marketing and communication activities that support and enhance the functionality of an EHS organizational unit.

Attributes of a program should include: 

  • Comprehensive strategic marketing plan that utilizes all six elements of marketing 
    • Price 
    • Product 
    • Promotion 
    • Place 
    • Policy 
    • Partnerships
    • Show how all integrate into the whole plan 
  • Application of the four elements of branding 
    • Organization 
    • Product 
    • Person 
    • Visual image 
    • Show how they relate to the overall strategy and objective of the marketing plan 
  • Program should include methods of measurement of the impact and results (metrics) of the program, either qualitative or quantitative (preferably quantitative)

Submissions for this award should include: 

  • Copies of media used 
  • Summary of EHS marketing and communications program and how it meets the attributes described above (no more than five double-spaced pages using a minimum font size of 12 points)

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